Your First Optimization

After connecting your Google Ads account, DEXTRUM begins its learning phase. Here's what to expect in the first 48 hours.

Learning Phase (0-24 hours)

DEXTRUM ingests your historical campaign data, analyzes performance patterns, and builds an internal model of your account. During this phase, it observes but does not make changes.

First Recommendations (24-48 hours)

Once the learning phase completes, DEXTRUM generates its first set of optimization recommendations. Each recommendation includes a confidence score, expected impact, and detailed reasoning.

Review and Trust Building

Your first optimizations will be conservative. DEXTRUM starts with high-confidence, low-risk changes like adding obvious negative keywords or adjusting bids on clearly over- or under-performing keywords. As it builds a track record, it gradually expands its scope.

Monitoring Outcomes

Every optimization is tracked in your History tab. DEXTRUM monitors the outcome of each change and uses that data to refine future decisions. You'll see impact metrics update within 24-72 hours of each optimization.